{"id":33166,"date":"2025-04-11T09:25:52","date_gmt":"2025-04-11T07:25:52","guid":{"rendered":"https:\/\/hdke.hu\/?post_type=envira&p=33166"},"modified":"2025-04-11T09:46:11","modified_gmt":"2025-04-11T07:46:11","slug":"nezegess-korabeli-focis-reklamokat-check-out-some-football-product-tags-from-the-era","status":"publish","type":"envira","link":"https:\/\/hdke.hu\/en\/galeria\/nezegess-korabeli-focis-reklamokat-check-out-some-football-product-tags-from-the-era\/","title":{"rendered":"N\u00e9zegess korabeli focis rekl\u00e1mokat! \/ Check out some football product tags from the era!"},"author":15,"featured_media":0,"template":"","class_list":["post-33166","envira","type-envira","status-publish","hentry"],"acf":[],"gallery_data":{"id":33166,"config":{"type":"default","layout":"blogroll","columns":"1","gallery_theme":"base","justified_margins":1,"justified_last_row":"nojustify","lazy_loading":0,"lazy_loading_delay":500,"gutter":10,"margin":10,"image_size":"default","square_size":300,"crop_width":640,"crop_height":480,"crop":0,"crop_position":"c","additional_copy_0":0,"additional_copy_title":0,"additional_copy_caption":0,"additional_copy_title_caption":0,"additional_copy_0_mobile":0,"additional_copy_title_mobile":0,"additional_copy_caption_mobile":0,"additional_copy_title_caption_mobile":0,"gallery_column_title_caption":"title_caption","gallery_column_title_caption_mobile":"0","additional_copy_automatic_0":0,"additional_copy_automatic_title":0,"additional_copy_automatic_caption":0,"additional_copy_automatic_title_caption":0,"additional_copy_automatic_0_mobile":0,"additional_copy_automatic_title_mobile":0,"additional_copy_automatic_caption_mobile":0,"additional_copy_automatic_title_caption_mobile":0,"gallery_automatic_title_caption":"0","gallery_automatic_title_caption_mobile":"0","justified_row_height":150,"description_position":"above","description":"","random":"0","sort_order":"0","sorting_direction":"ASC","image_sizes_random":[],"isotope":0,"lightbox_enabled":1,"gallery_link_enabled":1,"lightbox_theme":"base_dark","lightbox_image_size":"default","title_display":"float","lightbox_title_caption":"title","arrows":1,"arrows_position":"inside","toolbar":0,"toolbar_title":0,"toolbar_position":"top","loop":1,"lightbox_open_close_effect":"fade","effect":"fade","supersize":0,"thumbnails_toggle":0,"thumbnails_hide":0,"image_counter":0,"thumbnails":1,"thumbnails_width":75,"thumbnails_height":50,"thumbnails_position":"bottom","thumbnails_custom_size":0,"mobile":1,"mobile_width":320,"mobile_height":240,"mobile_lightbox":1,"mobile_gallery_link_enabled":0,"mobile_arrows":1,"mobile_toolbar":1,"mobile_thumbnails":1,"mobile_touchwipe_close":0,"mobile_thumbnails_width":75,"mobile_thumbnails_height":50,"mobile_justified_row_height":80,"keyboard":true,"standalone_template":"","classes":[""],"rtl":0,"slug":"nezegess-korabeli-focis-reklamokat-check-out-some-football-product-tags-from-the-era","fullscreen":0,"open_fullscreen":0,"title":"N\u00e9zegess korabeli focis rekl\u00e1mokat! \/ Check out some football product tags from the era!"},"gallery":[{"status":"active","src":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-19837714-476x1024.jpg","title":"Alpa Mentolos S\u00f3sborszesz rekl\u00e1m sz\u00e1mol\u00f3c\u00e9dul\u00e1ja, term\u00e9kmegjelen\u00edt\u00e9ssel \u00e9s futballoz\u00f3 f\u00e9rfialak \u00e1br\u00e1zol\u00e1ssal. J.L. Bayer Rt. 1937 \/ Alpa Mentholated Salt Alcohol Advertisement calculation slip, featuring product depiction and illustration of a man playing football","link":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-19837714.jpg","alt":"","caption":"Alpa Mentolos S\u00f3sborszesz rekl\u00e1m sz\u00e1mol\u00f3c\u00e9dul\u00e1ja, term\u00e9kmegjelen\u00edt\u00e9ssel \u00e9s futballoz\u00f3 f\u00e9rfialak \u00e1br\u00e1zol\u00e1ssal.\n\nJ.L. Bayer Co. 1937\n\u00a9 MNM KK - Magyar Kereskedelmi \u00e9s Vend\u00e9gl\u00e1t\u00f3ipari M\u00fazeum","thumb":"","id":33187,"height":1024,"width":476},{"status":"active","src":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-197750311-509x1024.jpg","title":"A Kert\u00e9sz II. \u00e9s T\u00e1rsa Sport\u00e1ruh\u00e1z sz\u00ednes rekl\u00e1m sz\u00e1mol\u00f3c\u00e9dul\u00e1ja \/ The colorful advertising calculation slip of the Kert\u00e9sz II and Partner Sports Store","link":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-197750311.jpg","alt":"","caption":"Kert\u00e9sz T\u00f3dor 1861-ben nyitotta meg n\u00fcrnbergi \u00e1ru-\u00fczlet\u00e9t, amiben d\u00edszt\u00e1rgyakat, h\u00e1ztart\u00e1si cikkeket \u00e9s j\u00e1t\u00e9kokat is \u00e1rult. 1892-ben k\u00f6lt\u00f6z\u00f6tt a Krist\u00f3f t\u00e9r sark\u00e1ra, ahol kib\u0151v\u00edtette k\u00edn\u00e1lat\u00e1t sportcikkekkel. A rekl\u00e1m jelent\u0151s\u00e9g\u00e9t m\u00e1r kor\u00e1n felismerte \u00e9s nagyon korszer\u0171en haszn\u00e1lta, ennek is k\u00f6sz\u00f6nhet\u0151, hogy sz\u00e1mos sz\u00e1mol\u00f3c\u00e9dul\u00e1ja maradt fenn. Az alap\u00edt\u00f3 hal\u00e1la ut\u00e1n, a fia, Kert\u00e9sz J\u00e1nos T\u00f3dor vette \u00e1t az \u00fczlet vezet\u00e9s\u00e9t, amely 1929-ben \u00f6sszeolvadt a Weszely c\u00e9ggel. Az egyes\u00fcl\u00e9s nem volt sikeres \u00e9s k\u00f6zvetetten a c\u00e9g megsz\u0171n\u00e9s\u00e9hez vezetett.\nOtthon nyomda, Budapest, 1910-es \u00e9vek\n\/\nT\u00f3dor Kert\u00e9sz opened his Nuremberg goods store in 1861, where he sold decorative items, household goods, and toys. In 1892, he moved to the corner of Krist\u00f3f Square, where he expanded his selection to include sporting goods. He recognized the importance of advertising early on and used it in a very modern way, which is one reason why many of his calculation slips have survived. After the founder\u2019s death, his son, J\u00e1nos T\u00f3dor Kert\u00e9sz, took over the management of the business, which merged with the Weszely company in 1929. The merger was unsuccessful and indirectly led to the company\u2019s closure.\nOtthon Printing House, Budapest, 1910s\n\n\u00a9 MNM KK - Magyar Kereskedelmi \u00e9s Vend\u00e9gl\u00e1t\u00f3ipari M\u00fazeum","thumb":"","id":33167,"height":1024,"width":509},{"status":"active","src":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-19835812-501x1024.jpg","title":"Kert\u00e9sz T\u00f3dor budapesti \u00fczlet\u00e9nek barna nyomat\u00fa, ny\u00e1ri rekl\u00e1m sz\u00e1mol\u00f3c\u00e9dul\u00e1ja Szily, 1920-as \u00e9vek \/  Brown-printed summer advertising calculation slip from T\u00f3dor Kert\u00e9sz\u2019s Budapest Store Szily, 1920s","link":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-19835812.jpg","alt":"","caption":"KERT\u00c9SZ T\u00d3DOR budapesti \u00fczlet\u00e9nek barna nyomat\u00fa, ny\u00e1ri rekl\u00e1m sz\u00e1mol\u00f3c\u00e9dul\u00e1ja, futballoz\u00f3 f\u00e9rfiak \u00e1br\u00e1zol\u00e1s\u00e1val \u00e9s az \u00fczlet helymeghat\u00e1roz\u00e1s\u00e1val: Budapest Krist\u00f3f t\u00e9r.\nKert\u00e9sz T\u00f3dor 1861-ben nyitotta meg n\u00fcrnbergi \u00e1ru-\u00fczlet\u00e9t, amiben d\u00edszt\u00e1rgyakat, h\u00e1ztart\u00e1si cikkeket \u00e9s j\u00e1t\u00e9kokat is \u00e1rult. 1892-ben k\u00f6lt\u00f6z\u00f6tt a Krist\u00f3f t\u00e9r sark\u00e1ra \u00e9s kib\u0151v\u00edtette k\u00edn\u00e1lat\u00e1t sportcikkekkel. A rekl\u00e1m jelent\u0151s\u00e9g\u00e9t m\u00e1r kor\u00e1n felismerte a nagyon korszer\u0171en haszn\u00e1lta, ennek is k\u00f6sz\u00f6nhet\u0151, hogy sz\u00e1mos sz\u00e1mol\u00f3c\u00e9dula maradt fenn. Az alap\u00edt\u00f3 hal\u00e1la ut\u00e1n, a fia, Kert\u00e9sz J\u00e1nos T\u00f3dor vette \u00e1t az \u00fczlet vezet\u00e9s\u00e9t \u00e9s 1929-ben egyes\u00fclt a Weszely c\u00e9ggel, de sajnos ez az egyes\u00fcl\u00e9s nem volt sikeres \u00e9s k\u00f6zvetetten a c\u00e9g megsz\u0171n\u00e9s\u00e9hez vezetett.\n\n\u00a9 MNM KK - Magyar Kereskedelmi \u00e9s Vend\u00e9gl\u00e1t\u00f3ipari M\u00fazeum","thumb":"","id":33185,"height":1024,"width":501},{"status":"active","src":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-1971145413-507x1024.jpg","title":"K\u00e9sm\u00e1rky \u00e9s Ill\u00e9s Budapest sz\u00ednes rekl\u00e1m sz\u00e1mol\u00f3c\u00e9dul\u00e1ja \/ Colorful Advertising Calculation Slip of K\u00e9sm\u00e1rky and Ill\u00e9s, Budapest","link":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-1971145413.jpg","alt":"","caption":"K\u00c9SM\u00c1RKY \u00c9S ILL\u00c9S BUDAPEST sz\u00ednes rekl\u00e1m sz\u00e1mol\u00f3c\u00e9dul\u00e1ja k\u00e9t labd\u00e1z\u00f3 f\u00e9rfi \u00e1br\u00e1zol\u00e1s\u00e1val, a c\u00e9g nev\u00e9vel \u00e9s c\u00edmeivel. A kiadv\u00e1nyt a GRAFIKAI INT. R.T. BUDAPEST k\u00e9sz\u00edtette.\nGrafikai Int. Rt. Budapest\nlll\u00e9s Ferenc m\u00e1r az 1890-es \u00e9vekben j\u00e1t\u00e9kkeresked\u00e9ssel foglalkozott, majd k\u00e9s\u0151bb t\u00e1rsult a norinbergi- \u00e9s d\u00edszm\u0171\u00e1ru keresked\u0151 K\u00e9sm\u00e1rky K\u00e1rollyal. 1897-ben nyitott\u00e1k meg els\u0151 nagy \u00fczlet\u00fcket a Kossuth Lajos utc\u00e1ban, majd 1909-t\u0151l a V\u00e1g\u00f3 L\u00e1szl\u00f3 \u00e9s J\u00f3zsef \u00e1ltal tervezett \u00c1rk\u00e1d baz\u00e1rban. Az \u00fczlet 1923-24-ig m\u0171k\u00f6d\u00f6tt, ut\u00e1na Ill\u00e9s Ferenc aut\u00f3keresked\u00e9st nyitott a hely\u00e9n.\n\/\nFerenc Ill\u00e9s was already involved in the toy trade in the 1890s, and later partnered with K\u00e1roly K\u00e9sm\u00e1rky, a Nuremberg and decorative goods merchant. In 1897, they opened their first large store on Kossuth Lajos Street, and from 1909, they operated in the \u00c1rk\u00e1d Bazaar, designed by L\u00e1szl\u00f3 and J\u00f3zsef V\u00e1g\u00f3. The store ran until 1923-24, after which Ferenc Ill\u00e9s opened a car dealership in its place.\n\n\u00a9 MNM KK - Magyar Kereskedelmi \u00e9s Vend\u00e9gl\u00e1t\u00f3ipari M\u00fazeum","thumb":"","id":33181,"height":1024,"width":507},{"status":"active","src":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-74158-748x1024.jpg","title":"\u00c1rjegyz\u00e9k bor\u00edt\u00f3ja Tolnai M\u0171int\u00e9zet \u00e9s Kiad\u00f3v\u00e1llalat Rt., 1940 \/ Price list cover Tolnai Institute and Publishing Company Ltd., 1940","link":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-74158.jpg","alt":"","caption":"A kiadv\u00e1ny tartalmazza a megrendel\u0151lapot is. + A h\u00e1toldalon korabeli t\u00e9rk\u00e9pr\u00e9szletek seg\u00edtik az egyes boltegys\u00e9gek helyi meghat\u00e1roz\u00e1s\u00e1t.\nsportszerek \u00e1rjegyz\u00e9ke\n\n\u00a9 MNM KK - Magyar Kereskedelmi \u00e9s Vend\u00e9gl\u00e1t\u00f3ipari M\u00fazeum","thumb":"","id":33173,"height":1024,"width":748},{"status":"active","src":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-74158-1-747x1024.jpg","title":"\u00c1rjegyz\u00e9k bor\u00edt\u00f3ja Tolnai M\u0171int\u00e9zet \u00e9s Kiad\u00f3v\u00e1llalat Rt., 1940  \/ Price list cover Tolnai Institute and Publishing Company Ltd., 1940","link":"https:\/\/hdke.hu\/wp-content\/uploads\/2025\/04\/kd-74158-1.jpg","alt":"","caption":"A kiadv\u00e1ny tartalmazza a megrendel\u0151lapot is. + A h\u00e1toldalon korabeli t\u00e9rk\u00e9pr\u00e9szletek seg\u00edtik az egyes boltegys\u00e9gek helyi meghat\u00e1roz\u00e1s\u00e1t.\nsportszerek \u00e1rjegyz\u00e9ke\n\n\u00a9 MNM KK - Magyar Kereskedelmi \u00e9s Vend\u00e9gl\u00e1t\u00f3ipari M\u00fazeum","thumb":"","id":33175,"height":1024,"width":747}]},"_links":{"self":[{"href":"https:\/\/hdke.hu\/en\/wp-json\/wp\/v2\/envira-gallery\/33166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hdke.hu\/en\/wp-json\/wp\/v2\/envira-gallery"}],"about":[{"href":"https:\/\/hdke.hu\/en\/wp-json\/wp\/v2\/types\/envira"}],"author":[{"embeddable":true,"href":"https:\/\/hdke.hu\/en\/wp-json\/wp\/v2\/users\/15"}],"wp:attachment":[{"href":"https:\/\/hdke.hu\/en\/wp-json\/wp\/v2\/media?parent=33166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}